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Chantel Brownlee

Sales Representative

Cell: 613.831.7299 | Office: 613.831.7299

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Before You Sell Your Home

Needs Analysis

It is important to set out in writing the reasons that are motivating you to sell your current home. You might ask yourself, "Why am I selling my home and what do I expect to accomplish?" If you have a growing family and you need more space you may be under less pressure to get your house ready to sell than if you were, let's say, moving to a new city due to career opportunity.

Explore your short and long term goals and decide how selling your house fits into those goals. We will identify all of the variables within your individual goals and how best to achieve them in your local real estate market. We will apply our expert knowledge to your particular needs and set a realistic time frame for the process to proceed. This will help you to establish a time management path for selling your home.

Pricing Strategy

Your next objective is to consult with us to determine the best possible selling price for your home. You will need to take into account the state of the local market, the condition of your home, and sales of comparable homes in your neighbourhood. We will create a comparative market analysis by taking into consideration the type of market you are in and recent sales of comparable properties.We will then guide you to the best fair market price that will help sell your home within your desired time frame.

Often, it can be hard for you, as a seller, to maintain objectivity, so remember to be reasonable about the price you set. You will always be better off setting a fair market value price than setting your price high expecting that someone will come along and be willing to pay it. If your home stays on the market too long because it is overpriced, potential buyers may think that something is wrong with it and you may end up selling it for less than what you could have gotten if you had started out with a realistic asking price.

Prepare Your Property

It's time to get your home in "showing and selling" condition. Most of us don't keep our homes in the condition it would need to be in to sell. Over the years those boxes in the corner of the garage just seem to multiply on their own. Things have broken that we just never get around to fixing and some things have just worn out. How your home looks will have an immense impact on how quickly it sells and whether or not you get full market value for it.

First impressions are very important and you only get to make one. Susan and Chantel, who are interacting in the marketplace every day, can assist you in approaching your home from the buyer's standpoint. What needs to be changed to make a good first impression? This may mean that all you do is prune the trees and shrubs. On the other hand, it may mean that you completely repaint the house, inside and out. Do a "curb to door" check. Give the potential buyers a clear path to enter the home.

Make your home look as spacious as possible. Organize your closets and kitchen cabinets, and if you have things stored in the attic or basement, make sure they are presentable. If you are showing during the day, pull back your curtains and drapes to show how bright and cheery your home is. If you are showing at night, turn on all of the lights to create a warm and welcoming environment for the prospective buyers.

Marketing Strategy

Now that your home is ready, it's time to put it up for sale and market it. Establishing a marketing strategy with us is a must. We will expose your home to the most potential buyers possible using a marketing plan that will have the highest possibility of bringing not only the most buyers, but also the most qualified buyers, to your doorstep.

There are many different ways to get the word out there that your home is for sale. A yard sign, flyers, and direct marketing are just a few of the many options available. We will structure your marketing strategy to ensure that you will sell your house for the most money in the least amount of time.